ATLANTA JEWISH FILM FESTIVAL
The Atlanta Jewish Film Festival is the largest film festival in Atlanta and one of the largest, most-respected Jewish film festivals in the world.
2019 Film Festival
Experiential Design, Illustration, and Omnichannel marketing
This was our second year to design the creative campaign for the Atlanta Jewish Film Festival. Inspired by the large number of international films presented during the festival, for 2019 we developed a vintage travel poster theme.
We redrew classic travel poster backgrounds dating as far back as the 1900s, then illustrated new film-related "characters" to occupy the landscape.
Experiential Design and Omnichannel marketing
It was both exciting and an honor to design the creative campaign for the 2018 Atlanta Jewish Film Festival. Our biggest challenge was to communicate a large amount of information about the depth and diversity of the festival in an exciting format that would appeal to the existing AJFF audience as well as new audiences.
Inspired by vintage concert posters, especially those produced by the Globe Poster Company between the 1950s and 1980s, our solution allowed us to create complex, colorful, dynamic art that playfully demands attention and draws the viewer in. The nostalgic style also capitalizes on current design trends popular with 20-30-year-olds, as well as connecting with the 30+ markets familiar with the original look.
Not only did we reach our goal of increasing audience participation with younger adult audiences, but our work became part of the visual fabric of metro Atlanta for which is something artists and designers wish. But to have it be attached to such an amazing event gives it special meaning. Using the power of film to not only entertain, but to educate, create bridges, and open dialog across cultures makes the world a better place for everyone. Persuasion Bureau is proud to be part of this worthwhile vision of hope.