BEFORE & AFTER
Reinvent. Reimagine. Reintroduce. Creative thinking and visual content have the power to do all of this. Updating visual content has the power to engage consumers and transform lack-luster performing brands and products into success stories.
THE COCA-COLA COMPANY
REINVENT YOUR BRAND TO EXPAND INTO CHANGING AND GROWING MARKETS
When Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older/middle-aged consumers to twenty-somethings they called us.
We created a distinct, edgy new visual look for the Diet Cherry Coke packaging.
We were commended on how well they resonated with the target market in focus groups. The new design effectively reached younger consumers without losing key existing consumers.
70% of consumers form their impression of a brand solely based on packaging
BUILDING BRAND CREDIBILITY
The importance of a well-designed web presence has gone from being a luxury to a necessity for almost all industries. With the evolution of cost-effective web building tools, such as WordPress and Shopify, and affordable SEO apps and plugins, developing and maintaining a strong web presence is not just something that only large corporations can afford.
Utilizing the core features of current website building platforms and online research tools available, companies can now allocate resources that used to be spent on costly programming to strategy, branding, marketing, and design as a way to differentiate themselves from competitors.
During the year of its new web design, updated branding, and email marketing campaign Camp Flix had the highest enrollment in its history.
46.1% of people relate website design to the credibility of a company. (Apium Tech)
GOLDEN CORRAL RESTAURANTS
THE POWER OF VISUAL CONTENT
In restaurant marketing, your consumer-facing marketing needs to look at least as good as your food. In fact, studies have shown people will spend more and rank products higher (including tasting better) if the visuals are more appealing.
When Golden Corral wanted to shift away from using freelancers for developing their test promotions we were chosen for the job by their promotions agency. The visuals speak for themselves.
92.6 % of people say the visual dimension is the top factor affecting the purchase decision (Kissmetrics)
TURNER CLASSIC MOVIES
TURNING CLASSIC FILMS BACK INTO FAMILY EVENTS
Sometimes a beloved classic needs a visual update to connect with new audiences. Once films like the Wizard of Oz were only shown once per year and television and had event status. But with the accessibility of DVDs and streaming video, many of these timeless films were losing their magic.
To breath new life into the brand, we worked with TCM we helped turn screenings of The Wizard of Oz and Willy Wonka and the Chocolate Factory into back into events. for both marketing visuals were modernized ane each became a touring outdoor screening event.
74% of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.
CORNERSTONES OF SCIENCE
REINVENTING THE PUBLIC LIBRARY
Imagination and ideas are the cornerstones of reinventing something that seems like it may be on the way out. In the internet age, it may seem like libraries have lost their luster as the best source of information, but using elements already in place, like a computerized loaning system, Cornerstones of Science reimagined what a public library could be.
They transformed the library into a place where you could check out telescopes, science experiments, and attend interactive programming on everything from geology to raising butterflies.
They also knew to reach today's visually sophisticated audiences, they needed well-designed branding and marketing materials to expand their program beyond a single library. We worked with them to develop a budget-friendly identity system and website required no investment beyond the current system they were using.
"Once a company runs up against a major stall in its growth, it has less than a 10% chance of ever fully recovering." (Stall Points by Matthew S. Olson and Derek van Bever)