The power of film can be used as a bridge to connect cultures, foster discussion, or purely for entertainment. From genre-specific festivals to festivals for unique audiences, we love helping clients share their message through this magical quality.
2019 Atlanta Jewish Film Festival
EXPERIENTIAL Design, Illustration, AND OMNICHANNEL MARKETING
It was our second year to design the creative campaign for the Atlanta Jewish Film Festival. Inspired by the large number of films from around the world that are presented during the festival, for 2019 we developed a vintage travel poster theme.
We redrew classic travel poster backgrounds dating as far back as the 1900s, then illustrated new film-related "characters" to occupy the landscape.
2018 Atlanta Jewish Film Festival
Branding, Experiential Design, and Omnichannel Marketing
It was both exciting and an honor to design the creative campaign for the 2018 Atlanta Jewish Film Festival. Our biggest challenge was to communicate a large amount of information about the depth and diversity of the festival in an exciting format that would appeal to the existing AJFF audience as well as new audiences.
Inspired by vintage concert posters, especially those produced by the Globe Poster Company between the 1950s and 1980s, our solution allowed us to create complex, colorful, dynamic art that playfully demands attention and draws the viewer in. The nostalgic style also capitalizes on current design trends popular with 20-30-year-olds, as well as connecting with the 30+ markets familiar with the original look.
Not only did we reach our goal of increasing audience participation with younger adult audiences, but our work became part of the visual fabric of metro Atlanta for which is something artists and designers wish. But to have it be attached to such an amazing event gives it special meaning. Using the power of film to not only entertain, but to educate, create bridges, and open dialog across cultures makes the world a better place for everyone. Persuasion Bureau is proud to be part of this worthwhile vision of hope.
Out On Film
Out on Film, Atlanta, Georgia's gay film festival, now celebrating its 50th Anniversary is one of the oldest gay film festivals in the United States devoted to the lesbian, gay, bisexual, and transgender community.
We helped Atlanta's Out On Film in partnership with the Atlanta Film Festival become two of the first film US festivals to completely go online with scheduling and ticket purchasing.
Platform International Animation Festival
In a partnership with Cartoon Network, we helped develop the branding for the Platform International Animation Festival.
The Platform International Animation Festival was launched in 2012 by visionary Irene Kotlarz and sponsored by Cartoon Network after the US not having an animation festival since 2001.
Turner Classic Movies
Summer of Darkness
Over our 20 year relationship with Turner Classic Moves, we created marketing and promotional materials of over 20 on-air and real-world film festivals covering all genres. For one of our favorites, "Summer of Darkness", we created over 80 unique marketing and promotional items for both B2B and B2C audiences including t-shirts, postcards, in-theater trivia slides, and refrigerator magnets.
Always pushing for the highest creative standards in marketing, our relationship with Turner Classic Movies has helped them win over 20 prestigious design awards including being featured in Communication Arts, Print Magazine, and best-of-print marketing at ProMax as well as being featured in stories in the New York Times.
"A Powerful Noise"
Over a three year period, we worked closely with CARE on a worldwide marketing campaign for their movie "A Powerful Noise." We created distinct branding along with the logo, website, advertising, education materials, DVD packaging, and movie intro/titles.
The film was an official selection for the Tribeca Film Festival. The film was later adapted to become an international educational tool. Finally, it was screened nationally on International Women's Day followed by a live panel discussion featuring prominent female world leaders and activists.
From initial branding to DVDs to local billboards promoting the live event, our studio created over 400 unique marketing assets to promote the film and educate audiences.
TURNER CLASSIC MOVIES
"The Wizard of Oz" Touring Screening: In the park, in a box, and Sing-a-long
It's hard to believe that The Wizard of Oz was beginning to drift into obscurity. What was once a yearly springtime television event rarely played on television by the late 1990s. Sure many people knew the classic lines and scenes, but many adults hadn't seen the film in years. Worse yet, kids never had the chance to be terrified by flying monkeys. It took the visionaries at Turner Classic Movies to reintroduce adults and families to this classic film with a touring outdoor screening and an on-air event.
We were hired to develop an updated look for the film's branding and marketing. From a new title treatment for the movie to more modern marketing materials, we updated the film for a new audience. We even got to design a TCM "flying monkey" logo.
Creative projects like these and the celebratory style of design we create for them generate alternate income sources and have been part of what has allowed Turner Classic Movies to remain commercial-free for 25 years.