1-404-307-8206 — info@persuasionbureau.com
MICROSCOPE STAMP 2

POP CULTURE PARADISE

Con culture. Fandom. Fan art. Fan fic. Even filk. We love it. We're part of it. Heck we even know the difference between Steampunk and Dieselpunk. But we have a few gray hairs, which means we know how to manage projects and do things right.

DRAGON CON

ALTERNATE HISTORY TRACK

You know that con schedule. The one that uses a 6-point font and is as thick as a phone book. You know the one that had the time and room number wrong for the panel you wanted to see? Wouldn't it be great if things could be updated in real-time? Now there's an app for that. Or at least there is for the Dragon Con Alternate History Track, and we designed it.

 

Results:

Our work with Dragon Con's Alternate History Track and its visionary leadership that focused on top-level design and entertainment contributed to its standing as the largest festival track.

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ADULT SWIM

RICK AND MORTY SEASON 6 DVD "PICKLE RICK" GIVE AWAY

We've all tried to turn ourselves into a pickle to get out of family counseling, right? OK, maybe just Rick and me. But the next best thing to being a pickle is having a hand-made, life-sized (pickle-sized, actually), Pickle Rick action figure to take on all your inter-dimensional adventures.

To make this possible, we put together an animated website for your chance at the big (once again, pickle-sized, actually) prize. We love you too.

 

Results:

Email marketing featuring a special offer and linked landing page result in a 30% higher conversion rate compared to email only marketing. (MailChimp data)

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ADULT SWIM

Robot Chicken "WALKING DEAD SPECIAL" DVD and marketing

What happens when the zombie hordes and our favorite characters of The Walking Dead become gummy, 8-inch stop-motion animated puppets? If Robot Chicken is at the wheel, it's bound to be something interesting.

We took the creative direction developed by Adult Swim for The Robot Chicken Walking Dead Special: Look Who’s Walking marketing campaign as a jumping-off point. Then we visually expand upon it making use of it's inside jokes and buckets of rubbery, stop-motion animated, fake-blood for the final design.

 

Results:

We've even created key creative work for 8 out of 10 of their most creative shows as ranked by Cinema Blend. (See the Top 10 here) And 30 out of all 51 shows they have produced. (See all 51 shows on Inverse)

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ADULT SWIM

it's time for the little kids to get out of the pool

Reaching young adults with absurd, irreverent, and bizarre late-night programming might sound easy, but explaining why it's cool to adults, not so much. Sure rating help, but getting marketers/advertisers on the same page using the irreverent on-air tone can be challenging. But we got this. We've created B2B marketing materials as well as consumer-facing marketing and products that make both sides join hands and sing "Kumbaya." Some people say we get it. I guess we do. Some ask us what our secret is. To be honest, there isn't one, unless "secret" means listening to clients and immersing yourself in their brand.

 

Results:

Our design partnership with Adult Swim has helped it be a creative force in adult late-night comedy programming. Our work for them includes:

  • Design of award-winning DVD packaging for over 20 franchises
  • Promotions for new shows and season launches
  • B2B marketing and media kits

We've even created key creative work for 8 out of 10 of their most creative shows as ranked by Cinema Blend. (See the Top 10 here) And 30 out of all 51 shows they have produced. (See all 51 shows on Inverse)

Adult Swim Branding and Design

Cartoon Network

"Adventure Time" and "Steven Universe"

Who would have thought whimsical adventures about a geeky boy in a silly hat and his talking-dog best friend would have become what it is. But that's fandom. In some ways, pop-culture fandom is the opposite of sports-ball fandom, but we’ve been told there is a Venn Diagram that explains the bizarre (six-fingered) love child where they overlap. Fandom permeates pop-culture "cons" with a blend of personal creativity and adulation of geeky pop-culture characters. We go to those. Not as Star Trek away teams to do an anthropological study of the culture, but as actual fans. We're fans of fandom, fans of many of the fandom franchises, and fans of fans. How meta is that?

 

Testimonial:

For Cartoon Network, we are one of the few go-to agencies they use that understands the brand and have the same high creative standards for design. In fact, using a basketball analogy, their project managers called us their "sixth man" because of how well we meshed with their internal creative team.

Our strong relationship over the past 20 years has included work on everything from creative input on rebranding to work on over 40 different network franchises including Adventure Time, Steven Universe, PowerPuff Girls, Total Drama, and Ben 10.

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GEEKING OUT WITH ADULT SWIM AT SAN DIEGO COMIC CON

Over the last four years, we've animated and built Adult Swim's Comic-Con website. In 2018 we raised the bar to include design and management of a daily email campaign so Comic-Con attendees could stay up to date with all that is Adult Swim.

 

Results:

The mobile site and daily email helps over 15,000 Adult Swim fans schedule and get tickets to visit the Adult Swim at Comic-Con International booth.

Adult Swim San Diego Comic-con design for email and website

THE BIG ONE! ADULT SWIM & SAN DIEGO COMIC CON

Welcome to geek Nirvana, pop-culture Mecca, cosplay Xanadu. Otherwise known as San Diego Comic-Con International. For over 10 years we've been helping folks like Warner Bros., DC Comics, Cartoon Network, and most recently Adult Swim connect with their audiences through unique branded ComicCon promotions and websites.

 

Successes:

TBD

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STEAMPUNK

If you want to know what Steampunk is, imagine the 21st century, except that the gasoline engine never quite caught on. Now throw in a generous mix of Jules Verne, Georges Méliès, the Tesla/Edison rivalry, fancy men in waistcoats, gun-slinging women in corsets, and airships. Lots of airships. If you can do that, you're more than halfway there. But don't worry, we can help you the rest of the way. Cheerio.

 

Successes:

Our work in the realm of steampunk includes everything from design, to fashion, to real-world 'devices". In fact, our real-world items have been sold online and even used as TV props in the CW's "The Originals".

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SUPERMAN & FRIENDS

Past versions of the DC Comics Superman style guides were simple brochures. For the new version, DC comics commissioned us to do something special. Our solution was to create a large style guide based on the "Daily Planet," the newspaper where Clark Kent works.

 

Successes:

Usually only approved artists are allowed to create variations on DC Comics properties, so we were honored to be asked to develop a unique, retro-style color scheme for Superman illustrations to complement the slick, more contemporary versions.

The art created was so successful that the distressed Superman logo we created has been one of the most popular licensed superman t-shirt design in the history of the brand.

The importance of branding-

FILM PROPS: THE ORGINALS

When we're not pushing pixels around, we like to get our hands dirty. We've created props for TV, custom-made boxes for marketing promotions, and installations for client events.

For "The Vampire Diaries" spin-off "The Originals" we created steampunk background props for the set.

 

Successes:

TBD

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