MICROSCOPE STAMP 2

SUMMER CAMP SUCCESS STORIES

Con culture. Fandom. Fan art. Fanfic. Even filk. We love it. We're part of it. Heck, we even know the difference between Steampunk and Dieselpunk. We also have a few gray hairs which means we know how to manage projects and do things right.

CAMP FLIX

WEBSITE REDESIGN & BRAND REFRESH

Not all branding is a big-picture project. Sometimes it’s an evolution using a website redesign as the foundation. But to do it right, you need to have the chops to create something with a unique voice, yet the ability for a visual design system to be applied to other media and formats.

For Camp Flix, the initial scope of the project was a website refresh. Yet, their current UI was out of date and needed more than just an update.

"46.1% of people relate website design to the credibility of a company." (Apium Tech)

From the start, we knew to create a website with a design that is fresh, yet professional was critical. The style also needed to be transferable marketing efforts such as online advertising, email marketing, newsletters, postcards, and posters. Furthermore, it needed to be both cool for kids to get excited about the camp, yet professional enough for parents to take it seriously.

"94% of users leave a poorly design website before reading it"

To make the Camp Flix brand both fun and serious, we created a modular system of color blocks with black dividers combined with playful 1990s-style shapes and colors.

Our type choices follow similar design principles. Simple bold sans-serif fonts were chosen for impact and legibility. Despite the type being very bold, their round, open shapes used in light colors still creates a bright, friendly user experience.

Camp Flix Website Design

ALL-GA-KIDS

SUMMER CAMP SEARCH WEBSITE DESIGN & DEVELOPMENT

To help parents more efficiently find summer camps for their children, ALL-GA-KIDS created a searchable website for over 90% of the quality-certified summer camps in Georgia. Parents can input camp types like arts or sports, interests, and location to find camps that best meet their needs.

The Takeaway:

Searching for a summer camp can be daunting. Most online resources are poorly designed, cluttered, and not kept up to date, if they exist at all. Working with focus group data we designed the type of site parents felt would be more useful. A clean modern design, beautifully illustrated icons, and high-quality photography resulted in a site that both parents and providers loved. At the time of its launch, ALL-GA-CAMPS was the first and only parameter searchable summer camp website in Georgia.