FILM, MEDIA, AND TELEVISION
We're known for on-trend design solutions. For over 20 years we've been working with the TV and cable industry to create everything from marketing materials to DVD collections, to props used in hit TV shows. Our client list includes Cartoon Network, Warner Bros, National Geographic Channel, The Weather Channel, Adult Swim, TBS, and Turner Classic Movies.
Reaching young adults with absurd, irreverent, and bizarre late-night programming might sound easy, but explaining why it's cool to adults, not so much. Sure rating help, but getting marketers/advertisers on the same page using the irreverent on-air tone can be challenging. But we got this. We've created B2B marketing materials as well as consumer-facing marketing and products that make both sides join hands and sing "Kumbaya." Some people say we get it. I guess we do. Some ask us what our secret is. To be honest, there isn't one, unless "secret" means listening to clients and immersing yourself in their brand.
Our design partnership with Adult Swim has helped it be a creative force in adult late-night comedy programming. Our work for them includes:
- Design of award-winning DVD packaging for over 20 franchises
- Promotions for new shows and season launches
- B2B marketing and media kits
We've even created key creative work for 8 out of 10 of their most creative shows as ranked by Cinema Blend. (See the Top 10 here) And 30 out of all 51 shows they have produced. (See all 51 shows on Inverse)
THE KIDS ARE ALRIGHT
Children's television is anything but kid's stuff. Cartoon Network knows this. So do we. We've worked on all aspects of Cartoon Network's marketing, from branding to B2B, to consumer marketing, to retail product development. Though they have an excellent in-house design and online department, we've been the go-to studio for design, packaging, and web when they need an outside vendor who "gets it." We've done everything from a complete roll-out campaign for a new property to knocking out a simple production project when their internal creative department is overbooked.
For Cartoon Network, we are one of the few go-to agencies they use that understands the brand and have the same high creative standards for design. In fact, using a basketball analogy, their project managers called us their "sixth man" because of how well we meshed with their internal creative team.
Our strong relationship over the past 20 years has included work on everything from creative input on rebranding to work on over 40 different network franchises including Adventure Time, Steven Universe, PowerPuff Girls, Total Drama, and Ben 10.
National Geographic Channel
MIGRATING AN ICONIC BRAND TO A NEW MEDIA CHANNEL
As part of National Geographic Channel's new branding efforts, we applied the new branding guidelines to all print and outdoor consumer advertising.
We all need a good laugh sometimes, and TBS is the place to go for that. We've worked with TBS on multiple consumer marketing campaigns for comedy properties including "Friends," "Family Guy," and "Funniest Commercials." We've developed B2B marketing campaigns for launching network branding initiatives.
For Funniest Commercials we had the opportunity to get billboards in the show if we could complete the creative in 2 days. Yep, we did it, and have photos to prove it.
Turner Classic Movies
HERE'S LOOKIN' AT YOU KID
Being part of Ted Turner's vision to preserve and share classic movies with all generations on a commercial-free cable network was one of our most rewarding experiences as a design studio. Always reaching for the best in both on-air, online, and traditional marketing, their commitment to creative excellence sets the bar for great design.
Always pushing for the highest creative standards for marketing, our relationship with Turner Classic Movies has helped them win over 20 prestigious design awards including being featured in Communication Arts, Print Magazine, and best-of-print marketing at ProMax as well as being featured in stories in the New York Times.
GOSPEL MUSIC CHANNEL
CAN I GET AN AMEN?
Not all networks we've worked with are big. We've helped startups too. Because of our expertise, the Gospel Music Channel chose us as one of their design partners when launching their network in 2004. We developed everything from B2B communications to consumer advertising. We also developed marketing materials, event materials, and print/online advertising for their talent search series "Gospel Deam".