When it comes to packaging thinking outside the box is good
To keep your brand in people’s mind, their journey to your product, starting with packaging, has to be memorable. According to Forbes Magazine, 60–80% of consumers do not go back to the same business even if they were satisfied with the product. This applies to packaging as well. If your brand or product does not have a memorable distinction or some sort of "wow factor" you're likely to be passed over the next time the consumer makes a purchase.
Because packaging is often the first tangible interaction a consumer will have with your brand, this is the perfect place to set yourself apart from competitors. In fact, 72% of American consumers say their purchasing decision is influenced by the packaging design.* Thus investing in well-designed packaging that is memorable and engages customers has the power to increase sales and build brand loyalty.
“Robot Chicken Walking Dead Special” DVD Packaging
What happens when the zombie hordes and our favorite characters of The Walking Dead become gummy, 8-inch stop-motion animated puppets? If Robot Chicken is at the wheel, it's bound to be something interesting.
We took the creative direction developed by [adult swim] for The Robot Chicken Walking Dead Special: Look Who’s Walking marketing campaign as a jumping off point. Then we visually expand upon it making use of it's inside jokes and buckets of rubbery, stop-motion animated, fake-blood for the final design.
Did you know that 55% of online shoppers say they will go back to a website if their purchase comes in customized packaging?
Rebranding, Package Design & In-store Displays
When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older and middle-aged consumers to twenty-somethings they called us. Being experts in the visual language of pop-culture and knowing how to present it in mass-marketing format, we created a distinct, edgy new visual look for the Diet Cherry Coke packaging. It was so successful that we were further contracted to develop in-store marketing materials, look-books, and a brand style guide.
Coca-Cola is the number one recognized brand in the world.
70% of consumers form their impression of a brand solely based on packaging
64% of store shoppers will buy products right off the shelf without researching it if they like the packaging
BALLS Bath Products
What do you get when you combine witty, pop-culture irreverence with high-quality specialty retail products? Blue Q, of course. The Pittsfield, MA based company recruits award-winning artists and designers to tap into the pop-culture zeitgeist for product concepts, as well as art and design for its retail products. We've helped them develop several retail concepts currently available in stores, as well as packaging for BALLS bath products.
40% of consumers will share an image of your packaging on social media if it was unique or branded. (Dotcom Distribution)
Specialty DVD Packaging
To reward the fandom and celebrate the success of Cartoon Network's hit show "Adventure Time" (plus sell some DVDs), Cartoon Network created a limited-edition DVD that included a fleece hat like what the show's protagonist wears. We worked on developing and producing the packaging as well as the DVD title screens.
50% of shoppers will recommend your product if it came in gift-like or branded packaging. (Dotcom Distribution)
How to Train Your Dragon - PR Kit & Website
For DreamWorks/Cartoon Network's "How to Train Your Dragon" we designed a media kit box for their PR materials, screener DVD, and a toy dragon. The box was based "The Book of Dragons," a key element used by the show's main character.
We produced a large box to make it look like the book used in the TV show. The interior of the box was illustrated with beautiful illuminated manuscript style dragons.
Promotional products with unique packaging are 2.5 times more memorable than digital advertising
Turner Classic Movies
“Essentials” 10th Anniversary DVD Box Set Packaging
To celebrate Turner Classic Movies' 10th anniversary we were hired to design a commemorative package and book for three select titles from their "Essentials" series. The collectors' packaging included: a specialty metallic paper slipcase, which was embossed, foil-stamped and die-cut; an inside sleeve with key movie images; three special-edition DVDs; and a booklet about the production and significance of each movie.
Research shows that consumers consider a product’s packaging almost as important as the brand itself (10% versus 12%). Oftentimes, they’re seen as the same thing, especially with branded packaging.
Love Potion No. 9
Sometimes small projects can be big winners. This project was designed for a wedding where the bride and groom brewed their own specialty beer at a local craft brewery. Even working within the limits of two-color printing and standard label materials to keep costs low, we created an international award-winning package design. Let us design your packaging to get the recognition your products deserve.
2019 Design Trend: The retro aesthetic of packaging design is more popular than ever, especially for food and drink products.
A Buzz-worthy Specialty Coffee Product Line
Often when companies start owners produce all branding and artwork themselves. Or they use a patchwork of friends and freelancers to do it. But as their business grows, they find they need to more efficiently allocate resources and delegate responsibilities. This is when they usually turn to reliable design and branding professionals. We are a perfect fit for this next step. We are a small agency with both specialty product and big-brand marketing experience. We can take products and services to the next level and support them when they get there. We produce innovative and exciting solutions that speak to the ways customers define themselves. The Caffeinds packaging illustrates how we helped an independent coffee shop go from hand stamped and stickered bags to a retail-savvy brand sold in their store and online.
30% of businesses report an increase in revenue when they improve their packaging
Tags & Product Labeling
When Oshkosh B'gosh wanted us to design their new product labeling for their Heritage Collection, they came to the right place. We know how to capture the aesthetic of a time period yet still maintain a contemporary vibe. We immersed ourself in the history of the brand to bring their core values and unique heritage to a modern fashionable visual solution.
52% of consumers say they are willing to pay a little more for a product if they like the packaging.
Binge Watching Made Easy
Over the past 10 years, we have designed over 50 DVD packages and their onscreen navigation. Designs include packaging for educational films and study materials, entertainment industry B2B marketing, and retail consumer entertainment. We've developed retail DVD packaging lines for popular TV shows, special edition box sets, as well as DVD packaging guidelines for TV serials. Many of our box sets and collectors editions have won both national and international design awards, and have been featured as examples of design excellence in books and publications worldwide.
Studies have shown that you have just 7 seconds to make a good first impression with your product because those 7 seconds are all it takes for a consumer to make a decision about a product.
So when hiring a company to design your packaging, experience matters.