Effectively Using Visual Content Marketing: Helping Clients Up Their Game with Compelling Design & Visuals
Online consumers only retain 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%. Research also shows that for social media written content can experience a 37% increase in engagement if they are optimized with compelling visual content.
Check out some of our recent projects where visual content has helped make a big difference in the effectiveness of our clients print and digital marketing.
"You only have 50 milliseconds to make a good impression"
Atlanta Jewish Film Festival
2019-2020 Sponsorship Opportunity Booklet
Having professional sales and marketing materials is important for customers to trust your brand. This is true for small businesses, big corporations, and even non-profits.
Being design-focused has helped the Atlanta Jewish Film Festival grow over the past 3 years. They have grown from a once a year month-long festival to the largest film festival in Atlanta, to now having year-round programming.
- Studies have shown that visual appeal can be assessed within about 50 milliseconds. This boils down to the fact that designers have to make a good impression within the space of 50 milliseconds.
- Studies have proven that 65% of people are primarily visual learners. People understand and grasp concepts far better when they are visualized in front of them.
- 92.6 % of people say the visual dimension is the top factor affecting the purchase decision (Kissmetrics)
Website Redesign and Brand Refresh
Not all branding is a big-picture project. Sometimes it’s an evolution using a website redesign as the foundation. But to do it right, you need to have the chops to create something with a unique voice, yet the ability for a visual design system to be applied to other media and formats.
For Camp Flix, the initial scope of the project was a website refresh. Yet, their current UI was out of date and needed more than just an update.
"94% of users leave a poorly design website before reading it"
- 94% of users leave a poorly design website.
- 46.1% of people relate website design to the credibility of a company. (Apium Tech)
From the start, we knew creating a website with a visual design that is fresh, yet professional was critical. The style also needed to be transferable marketing efforts such as online advertising, email marketing, newsletters, postcards, and posters. Furthermore, it needed to be both cool for kids to get excited about the camp, yet professional enough for parents to take it seriously.
To make the Camp Flix brand both fun and serious, we created a modular system of color blocks with black dividers combined with playful 1990s-style shapes and colors.
Our type choices follow similar design principles. Simple bold sans-serif fonts were chosen for impact and legibility. Despite the type being very bold, their round, open shapes used in light colors still creates a bright, friendly user experience.
How fun would it be to work in a place that has this? We created this 8'x12' retro billboard for PC&E. They're an Atlanta film industry equipment rental and soundstage facility that loves getting creative with its branding.
Plus research shows that having a fun and positive work environment leads to higher productivity and happier employees.