From the classroom to the boardroom the concept of “gamification” continues to draw investment and attention. Teachers and executives have often turned to the idea to engage learners and increase their ability to stay engaged and retain information.
Game On: Gamify Your Message for Better Audience Engagement
When people hear gamification, they envision games created for a business purpose. But corporate gamification is not about creating something new. It is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging. When you gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more.
We've helped clients use gamification in marketing by creating games with unique visual content that attract and maintain customers' attention online, as memorable customer appreciation gifts, and as fun interactive learning/training experiences.
Data shows that nearly 80% of learners said they would be more productive if their learning or job was more game-like.
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- Skinable online matching game (Skinned for matchbook cover game).
- "Baby Business: Child Care Challenge" educational mousetrap-style cooperative challenge game for business outreach and sponsorship development.
Six surprising facts about gamification
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