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DEEP DIVE

Retail Point-of-Purchase Promotions

As consumers become more sophisticated, traditional retail promotions that use large visual price points to get attention are losing ground to more design minded and lifestyle-oriented visual content as the attention-getter.

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Turner Classic Movies

Wine and Beer Aisle Promotions Get Classy

One of the primary uses of in-store displays is for cross promotions. Because Turner Classic Movies is commercial-free, developing partnerships, sponsorships, and cross-promotion was key to expanding revenue. Further, the positioning of displays in grocery/package stores was a new marketing channel to promote viewership. We have developed in-store cross-promotion displays for Coors, Coca-Cola, Cartoon Network and National Geographic Channel.

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OshKosh B'gosh

From Schlocky to Sophisticated Fun

As part of our rebranding strategy for OshKosh B'gosh we developed a new look for in-store point-of-purchase displays that position it as a high-end, value-priced brand versus its past garish deep-discounter messaging.

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Cartoon Network

Driving Sales with Brand Focused Point-of-Purchase Displays

What's the best way to stand out from the competition when competing shelf space? Make your own really cool shelf. That's what we helped Cartoon Network do inside Best Buy.

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Turner classic movies

Shakin' Up Retail

Contests are great ways to engage customers and induce product trials when growing your brand. And if you can get a little closer to the King that doesn't hurt either.