Deep Dive: Tradeshows, Conferences, Cons
Turner Classic Movies
TCM & Sterling Crossover Promotion
One of the primary uses of in-store displays is for cross promotions. Because Turner Classic Movies is commercial-free, developing partnerships, sponsorships, and cross-promotion was key to expanding revenue. Further, the positioning of displays in grocery/package stores was a new marketing channel to promote viewership. We have developed in-store cross-promotion displays for Coors, Coca-Cola, Cartoon Network and National Geographic Channel.
As part of our rebranding strategy for OshKosh B'gosh we developed a new look for in-store point-of-purchase displays that position it as a high-end, value-priced brand versus its past garish deep-discounter messaging.
Best Buy DVD Display
What's the best way to stand out from the competition when competing shelf space? Make your own really cool shelf. That's what we helped Cartoon Network do inside Best Buy.