Forget Millenials, It's Time to Target Geek and Pop Culture

Millennials, GenX, GenZ...thank goodness we've run out of letters. In fact, targetting a group just based on age is not a great way to connect with an audience. You'll end up with a generalization of behavior, but nothing very specific. But targetting an audience based on their passions is. Enter the world of geek culture.

The term geek has matured over the past decade. Now it can be a 23-year-old vlogger or a 53-year-old Pinterest power user. Though its core contingent is in pop culture, the internet has given rise to many other forms of "geek" culture. Whether it's a Star Wars geek, IKEA hacker or fast-food gourmands obsessed with ordering off the secret menu. The common thread is a passion and enthusiasm that is shared with like-minded friends and followers.

Adventure Time DVD packaging for fans

Cartoon Network

"Adventure Time" Promotional DVD Packaging

To reward the fandom and celebrate the success of Cartoon Network's hit show "Adventure Time" (plus sell some DVDs), Cartoon Network created a limited-edition DVD that included a fleece hat like what the show's protagonist wears. We worked on developing and producing the packaging as well as the DVD title screens.

Rick and Morty Pickle Rick website and giveaway

Rick and Morty

"Pickle Rick" Giveaway

We've all tried to turn ourselves into a pickle to get out of family counseling, right? OK, maybe just Rick and me. But the next best thing to being a pickle is having a hand-made, life-sized (pickle-sized, actually), Pickle Rick action figure to take on all your inter-dimensional adventures.

To make this possible, we put together an animated website for your chance at the big (once again, pickle-sized, actually) prize. We love you too.

Cool Robot Chicken Walking Dead Special DVD design

Adult Swim

"Robot Chicken Walking Dead Special" DVD Packaging

What happens when the zombie hordes and our favorite characters of The Walking Dead become gummy, 8-inch stop-motion animated puppets? If Robot Chicken is at the wheel, it's bound to be something interesting.

We took the creative direction developed by [adult swim] for The Robot Chicken Walking Dead Special: Look Who’s Walking marketing campaign as a jumping off point. Then we visually expand upon it making use of it's inside jokes and buckets of rubbery, stop-motion animated, fake-blood for the final design.

Adult Swim San Diego Comic-con design for email and website

Adult Swim

Geeking Out with Adult Swim and Comic-Con

For four years we've coded, animated, and built Adult Swim's Comic-Con website. In 2018 we raised the bar to include design and management of a daily email campaign so Comic-Con attendees could stay up to date with all that is Adult Swim.