When done right, promotional products really work!
When you want to move up the ranks, you need a promotion! That's even true in marketing. From punching bags to punch-out masks, from custom boxes to custom chocolates, our ideas help brands rise above the chatter and stand out. If you have a brand to promote, a product to launch, a prize to give away, or need a customer appreciation event to shine, our ideas and products help your marketing efforts engage with your audience in both a memorable and meaningful way.
In fact, research shows 89 percent of consumers can recall the advertiser of a promotional product they received in the last two years.* That's a big number and a big deal.
Turner Classic Movies
Turner Classic Movies Event and Programming Promotions
What do a punching bag, cardboard fans, and a DVD box set have in common? No fair, you looked at the picture. These are just a small sampling of the special project we created for Turner Classic Movies helped them become what they are today. If you’re thinking, "Gee mister, how can I stand out?" give us a call.
Fifty-three percent of the time, promo products create a more favorable impression of the advertiser.
"How to Train Your Dragon" PR Materials and Media Kit Website
For DreamWorks/Cartoon Network's "How to Train Your Dragon" we designed a media kit box for their PR materials, screener DVD, and a toy dragon. The box was based "The Book of Dragons," a key element used by the show's main character.
We produced the large box to make it look like the book used in the TV show. The interior of the box was illustrated with beautiful illuminated manuscript style dragons.
The project included a promotional box shipped to media contacts, a B2B direct mail postcard and an animated PR/media kit website with downloadable assets.
Did you know that six in 10 consumers will keep promotional products for up to two years? Two years! That’s a long time. And even if the item sits on a table and isn’t touched by the consumer for that period of time, it is still in the hands of the market and has the opportunity to reach more people than if it were never produced.
Hats off to “Adventure Time” - Promotional DVD Packaging with Finn Hat
To reward the fandom and celebrate the success of Cartoon Network's hit show "Adventure Time" (plus sell some DVDs), Cartoon Network created a limited-edition DVD that included a fleece hat like what the show's protagonist wears. We worked on developing and producing the packaging as well as the DVD title screens.
85 percent of people surveyed remembered the name of the company that gave them a promotional item.*
Halloween Themed "Creepy Treats" Client Appreciation Promotion
It may be the Tooth Fairy's least favorite holiday, but on the other hand, maybe it's her favorite. Either way, we love it. This year we sent out a retro candy sampler to our subscribers in a package designed inspired by old 1950s-1970s Spook Show posters.
Consumers are 2.5 times as likely to hold a positive impression of a company that gives them a promotional product, versus a company that shows them a digital ad.*
Retro View-Master 3D Portfolio
We selected seven of our best design projects and magically turned them into glorious 3D pictures. Then we boxed it up in a limited-edition letterpressed package with a View-Master viewer. Behold, it's old-school VR at its finest.
Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.*
*2016 ASI Ad Impressions study