Deep Dive: Retro & Nostalgia
Turner Classic Movies
TCM & Sterling Crossover Promotion
One of the primary uses of in-store displays is for cross promotions. Because Turner Classic Movies is commercial-free, developing partnerships, sponsorships, and cross-promotion was key to expanding revenue. Further, the positioning of displays in grocery/package stores was a new marketing channel to promote viewership. We have developed in-store cross-promotion displays for Coors, Coca-Cola, Cartoon Network and National Geographic Channel.